A top restaurant SaaS company AND a new color? Yes: Olo.

As someone building software, I find this stuff pretty cool. And this is just a bonkers coincidence. This week’s mind-blowing discovery is that a team of scientists has enabled five people to see a color no human has ever seen before: a vivid, pure, almost electric blue-green dubbed “olo.”

This is the result of a new system called the Oz Vision System, which uses ultraprecise, eye safe lasers(!) to stimulate a very specific set of photoreceptor cells in the retina without triggering their overlapping neighbors (which natural light can NOT do).

“Olo” is more than just a pretty color. It’s proof that our brains can perceive colors outside the known visual spectrum if given the right stimulation. Test subjects couldn’t match it with any known color unless significant white light was added. It’s basically a brand new color.

I also love how “olo” the color is pretty close to Olo’s own branding colors. Delicious.